We received an email from a client who had an ASIN block on a listing. He was selling camera kits. The listing on Amazon was different than our client’s description of the product.
In an attempt to improve the product, our client swapped out the original lens for a better lens. By doing that, our client’s product no longer matched the listing description.
Amazon’s Product Details page states:
“You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version. For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This is materially different from the older version. It must be listed as a new ASIN.”
Although our client was trying to put out a better product, the fact that the items did not exactly match the product description is still a violation of Amazon’s policies. Our client did not match the description exactly and that caused his ASIN to be blocked.
We have had much success with these types of issues and will fight to try and get the issue resolved. We are confident of a positive result, although nothing can be guaranteed in advance.
A word to the wise: if you have a description that you have to match, don’t change the product. The product and description must match exactly.