Private Label Seller Tips for Successful Co-Branding with David Miller, Managing Attorney at Rosenbaum Famularo, PC, the law firm behind AmazonSellersLawyer.com.
This is something that doesn’t come along frequently, but we have seen it a couple times in the past month or so..
Essentially, when you co-brand, you are working together with another brand. So a lot of the time, what will happen is, someone will have a private label, and they’ll put their private label on a brand that already exists.
Obviously, you can’t do that without permission. The problem is, even if you have permission, it’s hard to get Amazon to understand exactly what is happening. Amazon is very aware of licensing.
In one particular case, David had a client who was co-branding, where he had permission to use the brand, and he was putting his own packaging on another private label product. The brand he was doing this with fully agreed to it and gave the authorization to do it.
The hardest part when dealing with these appeals is getting Amazon to understand it. So for example, if you have images that say one brand, and the title says something else, that isn’t good. You have to keep everything consistent. This also includes the product detail page, a disclaimer (if need be) detailing to Amazon that you have the license and what that license allows you to do.