Private Label Brand Protection Against Counterfeiters & Hijackers

We represent musical groups and private labels on ecommerce platforms (Etsy, Shopify, Alibaba, Amazon, and more).

Essentially, what we do is protect them against counterfeit sellers.

For example, a private label seller will come to us and someone will be on their ASIN selling a product that does not exactly match. For example, it could be manufactured by someone in China.

One thing that we can do to rectify the problem is to conduct a test buy.

We purchase the product to prove that it does not match our client’s product. At that point, we will send out a cease and desist letter, which will notify the counterfeiter that they are infringing. The majority of sellers typically comply with our letters. If they do not remove the item, we will then file a Report of Infringement with Amazon. You do not have to conduct a test buy in order to remove the seller, but if you want to file a counterfeit claim, it is something that will help make a very strong case.

Another way to remove sellers from your ASIN is by citing trademark infringement. Again, you do not necessarily need to conduct a test buy. There are ways of creating a material difference. One thing that we have our clients do is to implement a warranty.

We draft the warranty, which our client then puts on their website. If they created the listing, they will put it on their listing as well. This is a way for our clients to bypass the First Sale Doctrine and is another way that we have a basis for trademark infringement.

Private Label Brand Protection Against Counterfeiters & Hijackers

GET HELP NOW: The law firm of Rosenbaum Famularo, PC is required by law to assure you 100% confidentiality. We protect your privacy under the Attorney-Client Privilege.

Latest Posts

Subscribe to AMZ Sellers’ News

* indicates required

Contact Amazon Sellers Lawyer



Phone: 1-877-9-Seller

136 E. Park Avenue Long Beach, NY 11561

Attorney Advertising

The information provided on this website is not intended to be legal advice and does not create an attorney/client relationship. Internet subscribers are advised not to take any action based upon the material in this website without first consulting C.J. Rosenbaum or other legal counsel. We are not responsible for the accuracy of any information contained on any sites linked to ours. This website may be considered lawyer advertising by the State of New York.

Amazon Sellers Lawyer
Long Beach, NY 11561
Phone: 1-877-9-Seller

Amazon Lawyer on Twitter