Amazon Seller Fair Market Pricing Violations – 72 Hour Suspension Notices – How to Write Winning Plans of Action
This article is all about price gouging, Amazon’s fair market pricing violations, and working with state attorney generals.
Tony Zhang, Ashley DiPinto, Jacques Lavaud, Alexa Alers, Kerry McDonald are all amazing and college educated paralegals here at Amazon Sellers’ Lawyer. Each one of these members of our team has written plans of action to restore seller accounts and won these cases, both when seller accounts have been down, and when sellers have received 72-hour notices.
Price gouging is a very serious accusation and you need to make sure that your plan of action does not admit to anything that creates criminal liability.
When it comes to price gouging / fair market pricing violations, you must be able to show Amazon what you’re going to improve upon without admitting that you committed a crime. Anything that you write to Amazon is going to be turned over to the state attorney general. Amazon already does this with your name, your address, your phone number, and your account. The last thing you need is the state attorney general threatening you with criminal action while your livelihood is at risk. This is something that you need to consider very seriously.
This is how we are handling price gouging plans of action: We’re identifying things that you can do better while not admitting fault, and then implementing a long-term strategy to continue to sell products on Amazon without violating any policies. In the plan of action that we will help you write, we will ensure that, legally, you have not admitted to a crime in case that plan of action is turned over to a state attorney general.
If the state attorney general has contacted you, there are several steps that you need to take. The first step is to respond. You must let them know that you are taking their notice seriously and contacting a lawyer to assist you. You can contact us at 1-877-9-SELLER or contact a local lawyer. If you call us, we will then review your data along with the statute in your state and figure out whether you did or did not violate any laws. This is absolutely vital.
Then the whole point of hiring the lawyer is to make sure that the state attorney general never actually brings a case against you. Every single seller I spoke with who has received communication from a state attorney general thinks they’re already in court. None of them are in court. Our goal is to use data from you, data from Keepa, our inside information about Amazon, to persuade that state attorney general to never bring a case against you.