If you have been selling on Amazon, you are already aware that you don’t get a heads-up before a possible suspension occurs. For instance, they can give you a blank inauthentic suspension, not letting you know what the exact problem is.
If you’re suffering from an inauthentic suspension, our team has tips for you:
The notification itself gives you a lot of evidence of what Amazon’s looking for. They are looking for invoices and proof of authorization from the brand owner. A lot of times, sellers don’t have prior approval from Amazon or authorization from the brand owner.
We look at the seller’s account to see if there were orders placed. Sometimes there aren’t any placed, so what we have to do is prove there was a valid supply chain. Often times when you’re a small seller or even a medium seller, you may buy your products and just have invoices and receipts as proof of purchase. We advise you to go through the supply chain where you show that these products are authentic and the retailer/manufacturer you bought the item(s) from.
If the seller has the receipts from the purchases, we then can use them to track the order. We use the research from wherever you are sourcing your product from and then we track that source all the way back to the manufacturer with documentation. A lot of this information we can obtain online.
Tips for Amazon Sellers
If you are a seller moving within Amazon’s system, we recommend you do your due diligence to prevent a suspension before it happens. It is also a good idea to apply for a selling application – for a certain brand will allow you to list all the products under that brand. Not having brand approval can invite intellectual property complaints to occur.
How we draft plans of action:
Plans of action are nothing more than an exercise in persuasive writing. If you are putting together your plan of action, the goal is to persuade whomever you are addressing the letter to, whether it’s in the United States or out of the country. We recommend that you back up the Plan of Action with documents showing that they are in fact, genuine products. You should further do the research by backing up the source of your goods back to the manufacturer to again show that it is a genuine and reliable product.
–> Show the product is genuine back to your source
–> Show your source is reliable going back to the manufacturer
–> Include that in your plan of action
If you are an Amazon seller suffering from a suspension from not having brand approval, contact us at 1-877-9-SELLER or email us at CJ@AmazonSellersLawyer.com.
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