Inauthentic AMZ Complaints – What Are They & How Can Amazon Sellers Avoid Getting Accounts Suspended?

On Amazon’s policy pages, there’s actually no specific definition for what an inauthentic item is.

In fact, Amazon has grouped inauthentic with counterfeits in their policy pages, thus leaving many sellers confused as to what really is an inauthentic complaint.

Usually, there are two ways that sellers get inauthentic complaints. First, it’s from other sellers who report a violation from their seller central page. Another way is for buyers who either return items or are reporting their dissatisfaction with an item, there’s a list of choice of reasons they could report. Some of the reasons such as not as described or not as expected might trigger inauthentic complaints.

When you do receive an inauthentic complaint, you want to make sure that you have a valid invoice. This is very important because Amazon wants to confirm that you are sourcing correctly and from a reliable supplier. This gives us a hint as to what inauthentic really is.

For example, in cosmetics, we know that some products, if not stored properly or if not handled properly will result in defects or less quality as compared to what a genuine product really is. So, a lot of times, inauthentic could be complaint on quality or condition of the product.

This might intersect with other complaints, such as counterfeit and used sold as new, but if it doesn’t directly fit as a replicate, then you usually will receive inauthentic AMZ complaints for your product.

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