Further Information about Plan of Actions
- Root Cause: Review the reason for the suspension Amazon provided to you, look at your business and come up with “root causes” of the problem. There must be something that you can do better that may have prevented the problem. We have learned from insiders at Amazon and it’s in their “Leadership Principals,” they want you to take responsibility for the problem.
- Immediate Remedy: Identify what you already did to remedy the complaint. For example, give the customer a refund, send them another unit, make the customer them happy. Even with really bad customers, make them happy. Better to lose money on one customer than to lose an entire day or week or weeks of sales.
- Systemic Changes to Your Business to Prevent Future Issues. Explain to Amazon the long term and systemic changes you have made to your business so that Amazon will not receive complaints, problems, returns, etc., on your account in the future.
Where many people get held up is actually writing the Plan of Action or filling in the spaces in the Appeal button. Your Plan of Action or appeal is nothing more than an exercise in persuasive writing: you are trying to persuade the person reading your Plan of Action or appeal to reinstate your account. Craft yours to fit the reader who is likely in India, overworked and underpaid.
In the past, Amazon suspension case reviewers were mostly based in the United States (often in Seattle near Amazon headquarters). Now, the vast majority of Amazon Suspension appeals are read in India. That means that when you’re crafting your appeal letter, you need to consider the person reading it. Try to avoid using U.S.-based analogies. For instance, they may not understand it if you make a reference to NFL football — that’s a sport only played in the United States. In addition to India, Plans of Action are being read in Ireland and Costa Rica.
Keep your Plan of Action short, concise and outlined. Draft your Plan of Action so that the reader, no matter where they are located, can quickly and easily understand the ROOT cause of the problem, the IMMEDIATE solution that you offer, and how you will PREVENT the same problem from happening again.
For more information about how to draft Plans of Action, appeals and how to address suspended Amazon accounts, call us at 212-256-1109, visit our AmazonSellersLawyer.com, watch our YouTube videos or email CJ, the founder of AmazonSellersLawyer.com.
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