A Plan of Action consists of three sections:
1) Root Cause: This is the problem that Amazon wants you to address. It can be due to customer complaints or, in more advanced cases, intellectual property complaints. They really want you to follow through and find the issue at hand; take ownership, elaborate on the issue. This is all in line with Amazon’s philosophy of the 14 Leadership Principles. Do a Deep Dive to find the root cause; a self-analysis so to speak. Look at your account and do a self-analysis, how you run your business. Identify the cause of the issue, but never admit to doing anything wrong; always stay positive.
2) Immediate Remedy: This directly addresses the concerns or issues outlined in the root cause. What did you do immediately after finding out about the problem to make the customer happier? Amazon is all about the consumer, even if they are scamming the seller. You want to show Amazon, not just tell them, that you have taken measures to fix the problem: removed the issue from inventory, refund the customer. This is necessary to maintain your account health and get your account back.
3) Systematic Changes to your Business to Prevent Future Issues: Outlines what changes you are going to make to prevent future complaints. Make changes to your business: If you have a quality control issue, hire another employee; learn how to write better listings, provide better photographs, etc. This is where you design how you are going to be a better seller on Amazon.
You can’t use forms for this; you need to write a Plan of Action specifically designed for your business. The people reviewing your Plan of Action need to feel comfortable reinstating your account or listing by knowing that you are making changes to your business that will result in fewer or ZERO complaints from other Amazon sellers who purchase your products.