It’s never a bad idea to check in on your Amazon seller dashboard, but now it is an especially crucial time for every Amazon seller to constantly stay on top of their accounts: we are in the Christmas season.
Amazon places an extremely high value on your seller metrics, ensuring that you don’t fall below certain benchmarks as a seller by emphasizing things like customer feedback, late responses, pre-fulfillment cancel rate, late shipment rate, order defect rate, and other things. Fall below the acceptable rate for any of these at your own peril — getting suspended during the busy holiday shopping season can crush small sellers. These metrics are always available to you on your seller dashboard, so it’s best to make use of them.
The Christmas season means more sales, more profits and more….Amazon Account Suspensions.
Avoid a crippling loss of revenue from an Amazon suspension by making sure your metrics stay in Amazon’s good graces. Even a quick check in the morning over your cup of coffee will ensure that if you do see some of your ratings slip, you can take action before Amazon suspension. You’ll thank yourself for your proactive approach as your holiday orders continue to roll in.
Any complaints this time of year: give customers the product for free, send them an extra, make them happy. Amazon sellers must keep their eye on avoiding suspensions and staying in business.
However, even the most well-prepared seller can be blindsided by a sudden Amazon suspension, whether it be for an alleged Intellectual Property violation or another unexpected obstacle. If you find yourself locked out of your seller account but want to appeal Amazon’s decision, contact a lawyer as soon as possible for your quickest chance at a resolution. A legal expert can help guide you through your Amazon suspension appeal and (hopefully) get you back selling as soon as possible.
Remember, only a licensed attorney is qualified to act on your behalf, so make sure that whoever you contact for help is both someone experienced with Amazon suspensions and a lawyer experienced in business, intellectual property and where all Plans of Action are written in the US.
If you have any questions or would like to speak with a licensed Amazon attorney, email CJ@AmazonSellersLawyer.com or call 1-877-9-SELLER. We’re happy to help get you — and keep you — on your feet.
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