How to Deal with Counterfeit Complaints on Amazon
Ignoring counterfeit complaints, as with any intellectual property complaint, is a folly. It’s not a good idea.
You don’t want this to affect your Amazon account health. You want to deal with any IP complaint as they come in.
The best way to deal with this is to contact the rights owner to ascertain the basis of the complaint. (We usually do that on your behalf).
So, let’s say the rights owner didn’t conduct a test buy. By Amazon’s policies, in order to deem something counterfeit, you need to conduct a test buy. So without a test buy being done, they have to back up their claims.
The best way to strengthen your positioning is to make sure you have valid invoices. If you have an authorization letter that helps, if you have no sales, that helps too, even if you have limited sales, that also helps.
Let’s say they did conduct a test buy, that makes it very difficult to argue. The best way to go about this one is to remove any of the inventory that’s related to that listing because they have proof that said product is counterfeit.
For additional information about counterfeit complaints on Amazon:
- Tortious Interference with Contract: Resolving False Counterfeit Complaints
- Amazon counterfeit complaints when putting generic products on branded listings.
- Deep Dive into Baseless Counterfeit Complaints
- False Counterfeit Complaints Made Against You: Defamation
- Not Seeing IP Complaints on your Account Health Page?
- How to Use Test Buys to Remove Unauthorized Sellers from your Amazon Listings