Does Changing Amazon Marketplace Increase Sales?

Amazon Marketplace
If you are selling online via Amazon, you know that it offers a huge opportunity to sell it to millions of customers and increases your sales significantly as compared to a regular ecommerce store.

With the massive amount of daily traffic of more than 80 million unique visitors a month, Amazon is truly a retail giant. These visitors spend just under a hundred thousand dollars every minute on Amazon and the competition is fierce to win every single sale. According to Amazon when online retailers start selling on Amazon marketplace, they normally see almost a 50 percent increase in their overall sales and revenue, especially when they take it serious to sell on Amazon.

As an existing seller on Amazon you know how it can be hard to improve your rankings and achieve more sales on Amazon, especially when you are selling in a single marketplace. There can be multiple reasons for this such as high competition, price war, less product demand or seasonal selling items, etc. To overcome these issues, you may need to explore other market opportunities. Consider selling in Amazon UK if you’re already selling in US. You can simply take the benefit of your experience and enter into a new market with minimum headache and setup time.

On the other hand if you are successfully selling in a marketplace and feel like there’s little or no growth in sales and revenue but you still have the desire to expand your business then try to tap the other Amazon marketplaces. If you’re already selling in UK then it will be much easier for you to expand your business to Italy, France and Germany in order to boost your revenue and sales. You can simply move the same listing to other marketplaces and set up your stores on Amazon in order to cater the bigger market. There’s a chance that you won’t find high competition and by utilizing your experience you can easily rank high on relevant keywords.

As with any retail channel, there are things that sellers can do to improve their chance of success. So as on Amazon you always have chance to increase your sales whether by optimizing your listings, using Amazon PPC ads or simply opening your Amazon store in a new marketplace. It is highly recommended to explore the new marketplaces on Amazon in order to expand your business. You may use an Amazon market research software before opening a store in another market. This way you can easily track the products which are similar to yours to check the market potential and competitiveness.

Often Amazon sellers when starts selling in a new marketplace they come up with variants of their existing products or even a whole new product line based on the research of that market. So market research is pivotal before you decide to enter any other country where Amazon is operating. Find out the estimated sales of the items that are similar to those you are intending to sell. Learn about the competition and pricing, what the taxes are and how much the FBA fees is in that country, also check import restrictions about your products. These are basic research points you must consider before entering any new marketplace otherwise you may end up increasing expenses and costs instead of sales.

 

About the author:

This guest post is written by Matt Mikaelson of AMZ Insight. He is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.

AMZ Insight is cloud based software designed for Amazon sellers to meet their specific research and tracking needs. Analyze profitable niches, track full product data, monitor and improve keywords ranking, get keyword suggestions and track negative reviews with this Amazon research and tracking tool to sell more in highly competitive marketplace. AMZ insight is smart, reliable and covers 10 Amazon marketplaces. Take your 10-Days free trial to test its potential for your Amazon business.

 

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