Amazon Sellers’ News 1/7/20 with CJ Rosenbaum: Manipulating A-Z Claims for Faster Returns, Our warning for anyone who’s considering making a related Amazon account, Inauthentic Suspensions for European Sellers.
We’re seeing sellers getting baseless, inauthentic complaints and seeing buyers manipulating their A to Z chargeback claims to get faster returns and to possibly keep the products that they’re complaining about.
Now, if this is happening to you, this can cause your listing and your account to be suspended, and this really can screw up your metrics for Amazon. Even when the sellers are doing the correct thing and contacting the buyers who are having issues, who are filing these A to Z chargeback claims, Amazon is not double-checking what the buyers are saying to see if the sellers actually have reached out to the buyers or not and are just processing the refunds and letting them keep the products at the expense of the sellers. So you need to watch out.
The continuous sweep for inauthentic suspensions.
We have seen a large increase of inauthentic suspensions, whole accounts suspensions, for European sellers. Now, these are seasoned sellers. They are not new sellers who don’t know really what they’re doing. They’re listing properly, and they’ve been listening properly for their duration on Amazon. So if this is happening to you, you need to make sure you have your documents to prove that your products are authentic, and it’s just time to show Amazon that you’ve been doing the proper business methods from the get-go.
This is our little warning for anybody who’s considering making a related account.
Amazon has started stepping up their game even more for related accounts, and we’ve been seeing within an hour suspension for related accounts. Somebody starts their secondary account, and because of that, they lose their first account as well. If you’re thinking about this, use this as your warning. You have the opportunity to get approval from Amazon. If you think that for a business reason you need to sell on a secondary account and sell completely new and different merchandise, then go through Amazon’s approval process to save yourself the hassle that you might have down the road, because you could lose both accounts.