Amazon Sellers’ News 1/27/20 with CJ Rosenbaum: The manipulation (or the rumored manipulation) of Amazon’s IP Accelerator Program, Amazon’s search for multiple seller accounts, New sellers getting killed with inauthentic suspensions.
Amazon’s search for multiple seller accounts.
Amazon has accused some sellers of having more than one account with the date the second account was created. For some sellers, they know they’re nailed. For other sellers, they have no idea what Amazon is talking about, but at least now they have a date where they’re being accused of opening up a second account.
New sellers getting killed with inauthentic suspensions.
We’re seeing a dramatic rise in new sellers who finally got past the verification issues and then boom – immediately getting hit with an inauthentic. When it comes to inauthentic, there is no intellectual property complaint from a brand. Nobody has accused you of anything. Amazon, on its own volition, is going after sellers for certain brands. We don’t have the list yet where they’re accusing you of possibly selling inauthentic items or they’re using it to get more data from you so that Amazon can jump onto certain products. We just don’t know yet, but you need to know this is a breaking news trend where we can share the information with you because we see it before anybody else. Just by the virtue of talking to so many sellers every single day and helping thousands of sellers and tens of thousands of listings every single year.
The rumored manipulation of Amazon’s IP Accelerator Program.
For those of you who are unfamiliar with it, instead of using me or another lawyer to get a trademark, you use Amazon’s IP Accelerator Program. You use lawyers that Amazon has approved and they have some relationship with. They apply for your trademark, and as soon as the application is done, you get a brand registry. Now, this is all fine and dandy, but what’s going on is Amazon sellers all over the world are trying to get trademarks to the IP Accelerator Program that they’re never going to get. The trademarks are going to be rejected, but in the meantime, those sellers are getting brand registry for brands they don’t own and that they have no chance of getting the trademark. So this is certainly a black hat tactic I thought you should know about. I am not recommending you do it. I’m just letting you know it exists.