Amazon Velocity Limits: How They Affect Sellers’ Accounts
When you’re selling a lot of products in a short period of time, and you don’t have the necessary reviews / feedback to correlate to the sales, Amazon will place your account under suspension and will review your account until they have verified you’ve sold & shipped all items.
Under the Help section in Amazon Seller Central, there’s an article about velocity limits and it specifically states that you could provide a list of information to Amazon to expedite the review process.
In this list of information, they ask for invoices for all the products you’ve sold. They ask for an order history report, which could be downloaded through Seller Central, that shows all the tracking information for all the products sold and shipped. It’s very important to show Amazon you have actually sold and shipped your products. For a detailed list, refer to that article in the help section under Velocity Limits.
Amazon often will wait and see that your sales are either shipped or reflected by an increasing amount of product reviews or feedback on your account. It’s very important to also point this out to Amazon when you’re appealing a velocity review to show them that customers are receiving the product and they’re satisfied with the product.
For other information on velocity limits on Amazon:
One thing we see commonly is a violation of seller code of conduct, which basically means that the seller is somehow gaming the system, like with velocity, but they give no explanation why and they don’t even give an option to appeal.