Amazon Sellers’ News 12/13/19: Amz Recommending Sellers to Open Second Accounts, Suspending Without Notification & Verification
Amazon has been recommending certain sellers to open second accounts.
These sellers have had either a business verification issue or no issue at all and Amazon simply recommends them to open a second account because their account is doing well. Now, we all know this is against the terms of service of Amazon to open a second account without their authorization and without having an extenuating reason to open a second account. With this in mind, you can be held liable, so you need to double check the facts because if you do open a second account, you will be suspended for related accounts.
Amazon suspending sellers without any reason.
“Your account has been related to a deceptive, fraudulent or illegal activity.” Amazon’s now heavily relying on the fact that they can suspend you without reason and this makes it extra hard to appeal because sellers have to go and hunt down the root cause of what Amazon believes is the problem with their account. This is extremely difficult on the back end to go through and just appeal to teams that may not respond to you after a while just because you don’t know the exact issue that your account is having. This makes writing your root cause nearly impossible to get right and it will cost a lot of time for you on the back end.
Amazon seller business verifications on the rise.
Amz business verifications usually come from a third party (such as a marketing company) being allowed to use your Amazon account to help your business. You have to be careful who you give your login information to because if they have a vast group of other sellers that they’re assisting, you could become related to another seller and then spend lots of time and resources to get your suspended account back to prove that you are not related to these other accounts.