Amazon Sellers’ Insider Information: How to Win Inauthentic Suspensions on Amazon, Submitting Invoices Correctly, Price Gouging Updates
We’re winning cases where sellers did not engage in price gouging.
If you either raised your prices to the point of other Amazon sellers or Amazon themselves, or you simply raised your prices in accordance with your ongoing or increased costs, we’re winning these cases. But if you raise your prices 5, 10, 20X than what the cost was and Amazon has totally caught you, these are getting difficult. Also, when it comes to price gouging, we are working with attorney generals all over the United States. If you have been accused of price gouging by your attorney general, give us a call 1-877-9-SELLER.
Inauthentic suspensions: focus on your invoices.
Always send a plan of action. I know a small portion of you are getting a screen where all you can do is submit invoices, check a couple of boxes, and submit. If it doesn’t work the first time, write a plan of action. Hire us to write a plan of action and we will give you the email address to send it to. You get reinstated faster when submitting invoices correctly. You get your listings back faster when your invoices are accompanied by a plan of action. I’m not saying it’s right, I’m just saying how it is.
Three sections of a plan of action:
- Number one, the root cause. Deep dive your business, find out what the root cause of the suspension is.
- Number two, immediate corrective action. What did you do to make the consumer happier?
- Number three, systemic or long term changes to your business so Amazon can feel confident they will not have problems with you in the future.
Every single listing suspension for inauthentic, every account suspension for inauthentic should have a killer plan of action to accompany and explain the invoices.
On your invoices, do not redact anything.
I know Amazon policy says that you can redact information. Don’t do it. When I’ve cross-examined Amazon’s executives, they have said, they have testified under oath, that they hold redactions against you. Don’t black out anything. Don’t cross anything out. Let them see the entire invoice. You need to show Amazon that the goods were actually paid for. An invoice that doesn’t show payment received by your supplier is not an invoice when it comes to Amazon. They look at that like purchase order, not an invoice.