What is the new Amazon Food Ordering Service?

In November, Amazon plans to roll out an expansion of a new feature in the Amazon mobile app, which will allow users to order take-out food from select restaurants in some cities specifically using the Amazon app.

Users will be able to pay for their food orders through the app using Amazon Pay and then pick up the food at the restaurant location. Amazon will partner with Clover to make the function work smoothly.

“Clover has the technology and scale we needed to bring this vision to life,”Amazon said in a statement. “We’ve had an ongoing partnership with Clover we used them to great success with our Kindle pop-up stores — and it was only natural to expand on that.”

Amazon Food Ordering Service
Credit: Innovators Mag

The partnership will allow Amazon access to a wider variety of restaurants and make it easier for restaurants to enter the fray with Amazon, since many of them already have Clover systems set up. Both sides will be more willing and able to work together, which will benefit Amazon’s growth in the sector.

As of right now, users are eligible to utilize the feature at some T.G.I. Fridays locations. That was from a test run Amazon rolled out in July. Amazon is starting it up for even more restaurants come November, and potentially more down the line.

Is Amazon responding to competitors?

This is also potentially a response to Apple Pay, which launched in 2014 and has been gaining popularity and usage since. While Apple Pay allows you to sync up your Apple account with your money in the same way that Amazon is attempting, Amazon is going a step further by allowing people to order food directly through their app while utilizing the payment function.

On the food front, many companies such as Uber — which has partnered most notably with McDonald’s through Uber Eats —  are stepping into the industry of food convenience. Amazon is looking to get into the game in its own way.

Amazon is calling the project Amazon Pay Places.

This article was researched and written by Anders Jorstad. Anders is a content creator for Rosenbaum Famularo, PC – law firm behind AmazonSellersLawyer.com. Anders will be earning his degree in journalism from Hofstra in the fall and has five years of professional journalism experience. He has written for numerous online and print publications including SB Nation and The Hofstra Chronicle.