5 Tips for Searchability on Amazon

Listing SEO

Amazon’s A9 algorithm reads and indexes all of the content in your listing, including the title, bullet points, product description, and back end keywords. Include carefully chosen keywords in your content to increase visibility. Remember to always write to the reader or shopper, not the algorithm.

Sponsored Ads

Sponsored product ads can help you increase your visibility and sales by displaying your ad in searches related to your product. Amazon recognizes sponsored ads as organic traffic, meaning sponsored ad sales contribute equally to a listing’s SERP rank.

Product Photos

Product photography is essential when converting clicks to sales. Most consumers shop using photos, not product descriptions. They want to see the product and imagine it in their lives.

Product Videos

While videography does not directly factor into Amazon’s A9 algorithm, it does lead to higher conversion rates. Shoppers are more likely to engage in a video rather than a static photo. Product videos help shoppers get a better feeling or understanding of the product.

Product Infographics

Infographics allow you to highlight your written content alongside your photography. For example, you can highlight the dimensions or materials of your product.


Your Guide to Amazon Suspensions: 2017-2018 EditionWant a FREE COPY of our book? Contact us today.

Your Guide to Amazon Suspensions: 2017-2018 Edition

This book empowers suspended Amazon sellers to get their accounts / individual ASINs reinstated. Amazon sellers can use what we have learned after helping thousands of suspended sellers maintain their selling privileges. Use the information and sample Plans of Action to get your selling privileges reinstated as soon as possible.

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Amazon Sellers Lawyer
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Phone: 1-877-9-Seller