5 Guidelines for Writing a Persuasive & Winning Plan of Action
When faced with an Amazon seller’s account suspension, for whatever reason, writing a persuasive plan of action should be one of your top priorities.
One: Use specific information to show that you are putting your money where your mouth is, and making tangible changes that will make your customers happy. This will also help you take actionable steps toward resolving your specific issue. Give details on the efforts being made with names, dates, and outcomes.
Two: Understand and use Amazon’s leadership principles, which include customer obsession, ownership of the issue or problem at hand, always being open to learning with a curious mindset, diving deep into the nuances of all of the facets of your business, and delivering results – not just talking about doing something, but actually doing it.
Three: Follow the rule of holes, which is a simple way of thinking about how an Amazon seller can dig themselves into a hole with suspension issues. Try to stop digging once you’re already in one. Doubling down and resubmitting the same failed Plan of Action won’t work. Complaining to Amazon that you didn’t do anything wrong to begin with won’t work. Instead, phrase everything like how you are going to make positive changes in your business.
Four: Avoid ultimate conclusions. Telling someone how they must feel, or what they should decide about a situation is not appropriate and will not work the way you intended. Let the Amazon employee in India, who is reviewing your account, come to the conclusion that you will be a better seller. Don’t tell them that is what they must think or must assume, just lead them there with evidence-based persuasion.
Five: Be honest about your specific mistake that was the cause of your account suspension. Be honest about your intended changes, and the changes you have already made. Be honest about the systemic changes you will make moving forward.